UX Designer & Front End Developer

Greenpeace #WholeWorldProblems Instagram Campaign


Greenpeace will never stop fighting for a greener, healthier world for our oceans, forests, food, climate, and democracy—no matter what forces stand in our way. We challenged them to take their fringe voice and methods to Instagram, by pirating peoples’ posts. The hashtag #FirstWorldProblems is often used to sarcastically complain about daily trivial issues. We built a bot that would pirate peoples’ #FirstWorldProblem posts and respond with issues about climate change, deforestation, or ocean health – you know, real problems. We called it #WholeWorldProblems.